Jurnal Manajemen USNI
Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025

Pengaruh Brand Image,Personal Branding Endorser Dan Customer Experience Terhadap Minat Beli Bolosego Di Toko Camilan Cibubur

Rishawa, Dena (Unknown)
Nasution, Yuslinda (Unknown)

Article Info

Publish Date
15 Aug 2025

Abstract

This study aims to determine the influence of Brand Image, Endorser Personal Branding, and Customer Experience on purchase intention of bolosego product at Toko Camilan Cibubur. The study was conducted quantitatively with 40 respondents, using non – probability sampling techniques and multiple linear analysis using SPSS 26. The results showed that all three variables simultaneously influenced purchase intention. However partially, only Customer Experience had a significant effect, while Brand Image and Endorser Personal Branding did not. The coefficient of determination of 22,8% indicates that purchase intention is explained by these variables, while 78,2% is influenced by other factors outside this study. Keywords: : Brand Image,Personal Branding Endorser,Customer Experience

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Manajemen USNI
Website

Abbrev

manajemen

Publisher

Universitas Satya Negara Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

Description

The USNI Management Journal is a Scientific Journal with the aim of publishing the latest issues and developments in the form of articles on the results of research on theory development and its implementation, as well as other scientific studies related to the field of Management. The USNI ...