Innovative: Journal Of Social Science Research
Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research

From Clicks to Conversions: Optimizing Brand Awareness through Social Media Benchmarking

Yahya, Andi Fauziah (Unknown)
Riana, Mirandha Ariesca (Unknown)
Jannah, Mardiatul (Unknown)
Gunawan, Muhammad Taufan (Unknown)
Syafruddin, Jasmin Anisah (Unknown)
Armayani, Andi (Unknown)

Article Info

Publish Date
27 Jul 2024

Abstract

The advancement of information technology in Indonesia compels MSMEs to innovate in their online marketing strategies. This study aims to understand the application of benchmarking in social media marketing for brand awareness in MSMEs, focusing on the case study of Pisana Berkah Abadi. Using a descriptive qualitative approach, this research explores the best practices of Buynana Chips and adapts them at Pisana. The results show a significant increase in reach, impressions, and followers after implementing storytelling and interaction content. Benchmarking is proven effective for MSMEs to enhance their marketing strategies and build stronger brand awareness.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...