Innovative: Journal Of Social Science Research
Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research

Analisis Penerapan Pemasaran Online Terhadap Kelayakan Usaha Pada Usaha Hidroponik Di Kota Kendari (Studi Kasus Usaha Hidroponik Nuri Horti)

Imaraya, Orayeta (Unknown)
Bahari, Bahari (Unknown)
Dedu, La Ode Arfan (Unknown)



Article Info

Publish Date
19 Sep 2024

Abstract

His study aims to determine the factors that influence the decision of rice farmers in adopting combine harvester technology innovations in Ngkaring-Ngkaring Village, Bungi District, Baubau City. The number of samples used in this study was 86 farmers who were divided into two categories, namely farmers who adopted and farmers who did not adopt. The sampling technique used the Cluster Random Sampling technique. The data collection technique in this study used observation, interview and documentation techniques. The data analysis method used in this study was logistic regression analysis. The results of this study indicate that the results of the logistic regression analysis show that the factors that influence farmers' decisions in adopting combine harvester technology innovations in Ngkaring-ngkaring Village, Bungi District, Baubau City are variables of land area, age, education, and farming experience have no significant effect on farmers' decisions in adopting combine harvester technology. While the variables that have a significant effect are land area and age and income have a significant effect but do not increase and do not decrease the level of farmers' decisions in adopting combine harvester technology.

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Journal Info

Abbrev

Innovative

Publisher

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...