Building Community-Based Economy At Neighborhood (RT) Level Through People’s Business And Digital Sales: Implementation Study Of WarungRakyat Application

Firdaus, Diky
Derajad Wijaya, Hery
Rudiarto, Sabar
Utama, Andyan Pradipta
Sugiharjo, Joko
Pradopo, Loeky Rono

Dinasti International Journal of Education Management and Social Science
Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob

This study explores the integration of communal values, physical shelf arrangement (basket marketing), and digital technology through the WarungRakyat application to empower the neighborhood-level economy (RT). Using mixed methods, including surveys, focus group discussions, and Apriori algorithm analysis, this study was conducted in two RTs in Meruya Selatan, Jakarta Barat. The results indicate that the application improved business efficiency and product visibility. Community collaboration (gotong royong) strengthened logistics and participation. The study offers an integrative empowerment model aligned with the SDGs.