Binus Business Review
Vol 7, No 3 (2016): Binus Business Review

Business Strategy Formulation By Shareholders and Company Management using The Analytical Network Process (ANP)

Faizal, Faizal (Unknown)
Qosasi, Achsanul (Unknown)
Sumarlin, Antonius W. (Unknown)
Permana, Erwin (Unknown)
Prakosa, Gatot Hendro (Unknown)
Indriana, Indriana (Unknown)
Aguzman, Glory (Unknown)



Article Info

Publish Date
30 Nov 2016

Abstract

This research aimed to identify the business strategy formulation by the shareholders and the management of the company. Ten companies were selected to be the objects of this research. Those companies were the information technology, telecommunication, printing, mining, construction and chemical companies in Indonesia. The research was conducted by using the Analytical Network Process (ANP) and considering the chosen respondents as the decision makers (experts) of those companies. The respondents were chosen by using the non-probabilitty sampling method. The result shows that the roles of the company managements are considered m ore influental (0,57143) than the roles of the shareholders (0,28571). From the output of stakeholder’s condition, the best-stratified priority strategies are differentiation (0,600515), cost of leadership (0,230754) and focus (0,168731).

Copyrights © 2016






Journal Info

Abbrev

BBR

Publisher

Subject

Economics, Econometrics & Finance

Description

Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum ...