International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Vol. 5 No. 1 (2025): April | International Journal of Business, Technology and Organizational Behavi

The influence of brand image and promotion on customer loyalty

Nasution, Ridwan (Unknown)

Article Info

Publish Date
30 Apr 2025

Abstract

Brand image and promotion are factors that can be considered by consumers in decision making. This research method uses a quantitative approach. The sample of this research is customers at Mie Atok Rantauprapat. The results of the study show that brand image and promotion affect customer loyalty.

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Journal Info
International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Website

Abbrev

ijbtob

Publisher

Garuda Prestasi Nusantara Consulting

Subject

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

Description

International Journal of Business, Technology, and Organizational Behavior (IJBTOB) (e-ISSN: 2775-4936) is a peer-reviewed journal in the field of general management, entrepreneurship, marketing, Human Resource, Accounting, Business Finance, Business Technology, Digital Technology, Digital ...