Journal of Community Engagement Research for Sustainability
Vol. 4 No. 2 (2024): Maret

Digital Marketing Sebagai Sarana Pemasaran Produk UMKM Tahu Di Buantan Lestari

Alia, Filma (Unknown)
Situmeang, Apriyani Rosita (Unknown)
Saputra, Eko (Unknown)

Article Info

Publish Date
20 May 2024

Abstract

Loka Karya Digital Marketing as a Means of Marketing MSME Tofu Products the purpose is to find out the impact of digital marketing on the sales of MSME products, by comparing these MSMEs before and after using digital marketing marketing as a means of product promotion and sales. The marketing target of tofu products includes MSMEs, markets, and communities in Buantan Lestari Village, Bunga Raya. Based on the result of qualitative research with interview and observation techniques as well as the data that has been collected by the author, it can be concluded that digital marketing has a huge influence on product marketing because it can increase the sales volume and also increase the profits for MSME entrepreneurs.

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Journal Info
Journal of Community Engagement Research for Sustainability
Website

Abbrev

cers

Publisher

Universitas Riau

Subject

Humanities Electrical & Electronics Engineering Energy Environmental Science Nursing Public Health Other

Description

Journal of Community Engagement Research for Sustainability focuses on community empowerment as the result of community services activities. The activities are including the implementation of science development and applied technology to empower society and realize sustainable development. The ...