Binus Business Review
Vol 2, No 2 (2011): Binus Business Review

Analisis Internal Perusahaan (Strength & Weakness), Menggunakan konsep ‘Resource-Based View of the Firm’ dengan Kerangka VRIO

Wandrial, Son (Unknown)

Article Info

Publish Date
30 Nov 2011

Abstract

Problems in the companys internal environmental analysis is to determine the strengths and weaknesses (internal resources), we did not have reasonable grounds to determine whether the companys internal resources as a strength or weakness. Before we can determine whether a resource can be categorized as strengths or weaknesses, we must have a certain criteria so that appropriate resources are said to be a strength or weakness

Copyrights © 2011




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Journal Info
Binus Business Review
Website

Abbrev

BBR

Publisher

Universitas Bina Nusantara

Subject

Economics, Econometrics & Finance

Description

Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum ...