<![CDATA[Selecting the best employees plays a crucial role in enhancing the performance of retail companies. Given that each employee has unique roles, responsibilities, and working conditions, creating a truly fair and consistent assessment standard can be challenging. Additionally, subjective factors such as personal bias or preferences of the assessor can influence the evaluation outcome. The integration of LLSW and the MAUT method in employee selection offers a systematic approach that combines precise weighting with multi-criteria utility analysis. This combination aims to improve the accuracy, objectivity, and transparency of the decision-making process. By utilizing both methods, retail companies can establish a more effective, transparent, and data-driven selection system, ensuring that the best employees are chosen based on rational and fair evaluations. The results of the employee selection process using LLSW and MAUT showed that Employee RS ranked first with the highest score of 0.7485, indicating the strongest qualifications compared to the other candidates. Employee LK and Employee ML ranked second and third with scores of 0.6035 and 0.572, respectively, demonstrating solid performance. These selection outcomes can assist companies in recruiting the most suitable workforce for their operational needs and vision, ultimately leading to improved productivity and service quality in the long run. The main contribution of this research is capable of improving accuracy and fairness in employee performance evaluation. This approach reduces the subjectivity that often occurs in conventional assessment processes in the retail sector, as well as providing a basis for transparent and measurable decision-making.]]>
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