Jurnal Al-Iqtishad
Vol 10, No 1 (2014)

ANALISIS ADOPSI LAYANAN INTERNET BANKING OLEH NASABAH PERBANKAN DI PEKANBARU (Technology Acceptance Model) Eni Noviarni

Eni Noviarni (Unknown)

Article Info

Publish Date
27 Mar 2017

Abstract

This study aims to analyze the factors that affect adoption of internet banking services by bank customers in the city of Pekanbaru to approach the Technology Acceptance Model (TAM). The research method is a survey with    descriptive analysis approach. Data processed and analyzed with statistical models using mul tiple regression help of a computer using SPSS software version 17.Conclusion of this study indicate that the magnitude of usefulness, ease of use, awareness, risk and social influences affect the adoption of Internet banking by bank customers in Pekanbaru.

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Journal Info
Jurnal Al-Iqtishad
Website

Abbrev

al-iqtishad

Publisher

Universitas Islam Negeri Sultan Syarif Kasim Riau

Subject

Social Sciences

Description

Jurnal AL-IQTISHAD Print ISSN:0216-2547 | Online ISSN 2656-8489 adalah jurnal yang diterbitkan oleh Fakultas Ekonomi dan Ilmu Sosial Universitas Islam Negeri Sultan Syarif Kasim Riau.Artikel yang dipublikasi JURNAL AL-IQTISHAD meliputi hasil penelitian tentang masalah-masalah ekonomi, kebijakan ...