<![CDATA[The advancement of digital technology has driven changes in financial transaction patterns, including the use of e-wallets such as DANA. This study aims to analyze the influence of Perceived Ease of Use and Perceived Security on Continuance Intention to Use the DANA e-wallet, with Hedonic Value as a mediating variable, based on a study conducted among students of Universitas Negeri Padang. The research method employs a quantitative approach using a survey technique targeting active DANA e-wallet users. The results reveal that Perceived Ease of Use and Perceived Security have a positive and significant effect on Hedonic Value. Furthermore, Hedonic Value positively and significantly influences Continuance Intention to Use and successfully mediates the effect of Perceived Ease of Use and Perceived Security on Continuance Intention to Use. These findings highlight the crucial role of enjoyable user experiences in enhancing users' intention to continue using the DANA e-wallet. The practical implication of this study suggests the importance of developing user-friendly features, reliable security systems, and entertainment elements to sustain user]]>
Copyrights © 2025
