<![CDATA[The Covid-19 pandemic has had a significant impact on changes in the number of domestic tourists in Indone-sia. This study aims to analyze the influence of Emotional Experience and Self-Identity on Memorable Tourism Experience at Curug Cigeuntis, Karawang Regency. A quantitative method with a verification approach was applied, involving 160 respondents who filled out a questionnaire regarding emotional experience, Self- Identi-ty, and MTE. The collected data were analyzed using Structural Equation Modeling (SEM) using SmartPLS-3. The results showed that emotional experience has a significant positive effect on tourists' self-identity, which further contributes to increasing MTE. These findings indicate the importance of emotional experience and self-identity in creating an immersive tourism experience and increasing destination attractiveness, as well as contributing to the development of tourism marketing strategies in Karawang.]]>
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