JURNAL ILMIAH MANAJEMEN & BISNIS
Vol 15, No 1 (2015): April - September

ANALISIS EKUITAS MEREK PRODUK TUPPERWARE DI KELURAHAN BABURA KECAMATAN MEDAN BARU

Perys Laili Khodri Nasution (Unknown)
Khairina Khairina (Unknown)

Article Info

Publish Date
12 Feb 2018

Abstract

The results of research by the author, it can be concluded that brand awareness for Tupperware including the excellent category in which the brand is well known Tupperware respondents, including elements of the overall perception of quality including good category, brand association element is also included in both categories, and brand loyalty for Tupperware which include both categories / consumers loyal to Tupperware products and overall conclusions Tupperware brand has good equity in the views of respondents.Keywords: Brand Equity, Tupperware Products 

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Journal Info
JURNAL ILMIAH MANAJEMEN & BISNIS
Website

Abbrev

mbisnis

Publisher

Universitas Muhammadiyah Sumatera Utara

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Ilmiah Manajemen dan Bisnis, published by the Departement Management, Faculty of Economics and Business, University of Muhammadiyah Sumatera Utara (UMSU), Medan, North Sumatra, Indonesia, which includes articles on the scientific research field of Management Sciences, includes the results of ...