Jurnal Ilmu Manajemen Profitability
Vol. 8 No. 1 (2024): FEBRUARI 2024

Analyzing External Environment Mc Donald’s

Cristina, Cristina (Unknown)
Cindy, Cindy (Unknown)
Wang, Thalia (Unknown)
Ng, Dennys (Unknown)
Andelson, Jeffrey (Unknown)

Article Info

Publish Date
29 Feb 2024

Abstract

The rapid development and advancement of technology plays a significant role for fast food restaurants. As technology continues to improve, literacy and the dissemination of information about fast food are increasing. The McDonald's company is a restaurant that provides fast food service which is quite good, because from the formation of McDonald's itself, it has implemented operating standards in the form of service and cleanliness of the restaurant. In this research we use The five forces of competition model and PESTEL analyziz. The purpose of this study is to determine the effect of strategic quality on customer satisfaction

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Journal Info
Jurnal Ilmu Manajemen Profitability
Website

Abbrev

profitability

Publisher

Universitas Muhammadiyah Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Profitability: Jurnal Ilmu Manajemen [p-ISSN 2714-6332| dan e-ISSN 2714-6324] yang diterbitkan oleh Program Studi manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar, jurnal ini menerbitkan artikel hasil penelitian dibidang Ilmu Manajemen. Jurnal ini menerbitkan studi penelitian ...