Jurnal Ilmu Manajemen Profitability
Vol. 8 No. 1 (2024): FEBRUARI 2024

The Influence of Cultural Factors on International Business PT Mayora Indah Tbk

Wistiasari, Devina (Unknown)
Jocelyn, Nathania (Unknown)
Styvani, Sherlyca (Unknown)
Vonnylia, Vonnylia (Unknown)
Tarekar, Windy Wihue (Unknown)
Sutjiali, Florensia (Unknown)

Article Info

Publish Date
29 Feb 2024

Abstract

This article contains an analysis of the influence of cultural factors on international business at PT Mayora Indah Tbk which consists of managerial orientations, the four risks of international business, and SWOT analysis at PT Mayora Indah Tbk. The qualitative method is a method used by researchers to analyze companies by means of secondary data analysis. The results of the study show that PT Mayora Indah Tbk is able to meet the market in Indonesia so that it is able to develop to a larger stage with target markets namely countries in Asia, and the company still has to increase product innovation, promote its products in international markets, and make strategies appropriate marketing in order to develop its international business.

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Journal Info
Jurnal Ilmu Manajemen Profitability
Website

Abbrev

profitability

Publisher

Universitas Muhammadiyah Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Profitability: Jurnal Ilmu Manajemen [p-ISSN 2714-6332| dan e-ISSN 2714-6324] yang diterbitkan oleh Program Studi manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Makassar, jurnal ini menerbitkan artikel hasil penelitian dibidang Ilmu Manajemen. Jurnal ini menerbitkan studi penelitian ...