Ihtiyath : Jurnal Manajemen Keuangan Syariah
Vol 5 No 2 (2021) : Vol.5 No.2 Desember 2021

EFFECT OF E-WOM AND PERCEIVED VALUE ON PURCHASE DECISIONS

Zulkarnain, Muhammad (Unknown)

Article Info

Publish Date
31 Dec 2021

Abstract

This study was conducted with the aim of analyzing the effect of e-wom and perceived value on purchasing decisions at the Shopee online store for consumers in Langsa City. The study used primary data sourced from research questionnaires. The study used a sample of 96 people with data analysis methods using multiple linear regression equations, t test, F test and R2 test. The results of the study show that e-wom and perceived value have a positive and significant effect on purchasing decisions made by consumers at the Shopee online store. Keywords: e-wom; value perception, purchase decision, Shopee

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Journal Info
Ihtiyath : Jurnal Manajemen Keuangan Syariah
Website

Abbrev

ihtiyath

Publisher

Institut Agama Islam Negeri Zawiyah Cot Kala Langsa

Subject

Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Description

Ihtiyath : Jurnal Manajemen Keuangan Syariah was published by the Faculty of Economics and Islamic Business IAIN Langsa which aims to disseminate research results and ideas of academics and practitioners in the field of Islamic finance management. The topics in Ihtiyath Journal include sharia ...