Ihtiyath : Jurnal Manajemen Keuangan Syariah
Vol 8 No 1 (2024): Vol. 8 No.1 Juni 2024

Maximizing Strategy: Examining the Key Factors that Shape Customer Satisfaction Through the Use of QRIS Features in the BSI Mobile App

Sari, Nurma (Unknown)
Dhiya Alifa (Unknown)



Article Info

Publish Date
26 Jun 2024

Abstract

The purpose of this study is to analyze the influence of knowledge, convenience, and security on customer satisfaction with feature users Quick Response Code Indonesian Standard (QRIS) on the BSI application Mobile. The sample in this study amounted to 100 respondents obtained through the technique purposive sampling. The data used in this study are primary data and secondary data. Primary data was obtained from distributing questionnaires to respondents and secondary data from library research. The analysis used is Multiple Linear Regression. The results showed that partially the knowledge, convenience, and security variables had a significant effect on customer satisfaction using the BSI QRIS feature Mobile. Simultaneously, the knowledge, convenience, and security variables affect customer satisfaction using the BSI QRIS feature Mobile. Therefore, to increase customer satisfaction, service providers can improve functions and provide outreach to customers to maintain customer satisfaction.

Copyrights © 2024






Journal Info

Abbrev

ihtiyath

Publisher

Subject

Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Description

Ihtiyath : Jurnal Manajemen Keuangan Syariah was published by the Faculty of Economics and Islamic Business IAIN Langsa which aims to disseminate research results and ideas of academics and practitioners in the field of Islamic finance management. The topics in Ihtiyath Journal include sharia ...