Al-Buhuts (e-journal)
Vol. 20 No. 2 (2024): Al-Buhuts

Kontribusi Kemudahan dan Keamanan terhadap Minat Penggunaan Aplikasi BRI Mobile

Lomagio, Afriana (Unknown)
Karim, Rivaldi U. (Unknown)



Article Info

Publish Date
30 Dec 2024

Abstract

This study aims to determine the magnitude of the influence of convenience (X1) and security (X2) on the Interest in Using (Y) BRI Mobile on Customers of Bank Rakyat Indonesia Unit Kwandang. This study uses a quantitative method with a descriptive research type. The population in this study were Bank Rakyat Indonesia customers who used BRI Mobile (BRImo), totaling 1,453 customers. While the sample used was 94 clients. This study used multiple linear regression analysis with validity, reliability, classical assumption tests, and hypothesis tests. The results of the study showed that convenience had a negative and insignificant effect, and security had a positive and significant effect on interest in use. Simultaneously, convenience and security had a positive effect on customer interest in using BRI Mobile (BRImo).

Copyrights © 2024






Journal Info

Abbrev

ab

Publisher

Subject

Economics, Econometrics & Finance

Description

Al-Buhuts (e-Journal) : is a biannual peer-reviewed journal published in June and Desember by Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) Institut Agama Islam Negeri (IAIN) Sultan Amai Gorontalo, Indonesia Print-ISSN 1907-0977, Online-ISSN 2442-823X Al-Buhuts (e-Journal) encompasses ...