Jurnal Indonesia Sosial Teknologi
Vol. 6 No. 9 (2025): Jurnal Indonesia Sosial Teknologi

LAPORAN PRAKTIK INVESTASI DI CABANG BARU MARTABAK MINI KAJEK DI JALAN KALIURANG

Headystya Wildan Taufiq, Bea (Unknown)
Isfianadewi, Dessy (Unknown)
Hidayat, Anas (Unknown)

Article Info

Publish Date
17 Sep 2025

Abstract

The research method used in this business practice report is descriptive qualitative with a case study approach at the Martabak Mini Kajek business branch on Jalan Kaliurang. Data were collected through direct observation at the outlet, interviews with the owner, employees, and consumers, documentation in the form of sales records and promotional media, and literature studies related to MSME business strategies. All data were analyzed descriptively analytically by comparing the actual conditions of the business with business management theory, and using SWOT analysis and Porter's Five Forces to identify the strengths, weaknesses, opportunities, threats, and competitive position of Martabak Mini Kajek in the local culinary market.

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Journal Info
Jurnal Indonesia Sosial Teknologi
Website

Abbrev

jist

Publisher

CV. Publikasi Indonesia

Subject

Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Indonesia Sosial Teknologi is a peer-reviewed academic journal and open access to social (Education, Economic, Law, Comunication, Management and Humaniora) and Technology . The journal is published monthly once by CV. Publikasi Indonesia. Jurnal Indonesia Sosial Teknologi provides a means for ...