The Influence of E-Wallet Usage Satisfaction on Generation Z in The Digital Era

Fitriana Laela, Lulu
Shilvia Puspitasari, Windi

Proceeding of International Conference Health, Science And Technology (ICOHETECH)
2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)

E-wallet is a digital wallet, in Indonesia many e-wallets are used by the public. Ewallets that are frequently used in Indonesia are ShopeePay, Gopay, OVO, DANA, and LinkAja. From the survey results that have been conducted by this study, it shows the results of how many consumers use the e-wallet application. The use of the e-wallet application was 76.9% of 104 respondents. From this data, it is stated that ShopeePay has the most users, namely 87.5% of the e-wallet brand reported by the online shopping site group Shopee, which is the e-wallet brand that is most remembered, most often used, and most liked by Indonesian consumers. While 66.3% was followed by DANA, 39% was followed by Gopay and another 43.8% was followed by OVO. The research method used is quantitative and population and sample methods. The object population in this research is the Z generation who live in the city of Surakarta.