Building of Informatics, Technology and Science
Vol 7 No 1 (2025): June (2025)

Best Programming Creator Content Selection with K-Means Clustering Algorithm and MAUT Method

Aryunani, Witari (Unknown)
Setiani, Yeni (Unknown)
Purnama, Indra (Unknown)



Article Info

Publish Date
05 Jun 2025

Abstract

Selecting quality programming content creators on platforms such as YouTube is becoming a complex challenge as digital educational content expands. This research designs a systematic approach by combining K-Means algorithm and MAUT method to objectively evaluate and rank creators. Data from 100 programming channels was analysed using K-Means, resulting in three main clusters based on audience views and interactions. The leading cluster was identified with an average of 335,461 views per video and an engagement rate of 0.31%. The MAUT method then ranked the creators in this cluster, revealing Brackeys as the best programming contentcreator with an optimal balance between audience reach and participation with a final score of 0.624. The results show that the integration of these two methods is effective in providing a data-driven solution for educational content selection, as well as a reference for creators in improving the quality of the material. The combination of K-Means and MAUT not only answers the need for objectivity in content curation, but also enriches the literacy of multidimensional evaluation methods in the era of online learning.

Copyrights © 2025






Journal Info

Abbrev

bits

Publisher

Subject

Computer Science & IT

Description

Building of Informatics, Technology and Science (BITS) is an open access media in publishing scientific articles that contain the results of research in information technology and computers. Paper that enters this journal will be checked for plagiarism and peer-rewiew first to maintain its quality. ...