Jurnal Indonesia Sosial Sains
Vol. 2 No. 10 (2021): Jurnal Indonesia Sosial Sains

PENGARUH KUALITAS PELAYANAN DAN CITA RASA PRODUK TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK

Frans Andreas, Yosua (Unknown)
Alfatera Unpapar, Aldrich (Unknown)

Article Info

Publish Date
21 Oct 2021

Abstract

This research aims to determine and explain the effect of Service Quality (X1) and Taste (X2) on Repurchase Decisions (Y), either in partially or simultaneously. The descriptive statistical analysis and multiple linear regression analysis engaged to analyze data. The data in this study were processed by IBM SPSS software version 26. The results showed that there were positive and significant influence between the Service Quality variable (X1) on the Repurchase Decision (Y), and  positive and significant influence between the Taste (X2) variables on the Repurchase Decision (Y), also all the independent variables was verified that  have an effect on the dependent variable silmutaneously.   

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Journal Info
Jurnal Indonesia Sosial Sains
Website

Abbrev

jiss

Publisher

CV. Publikasi Indonesia

Subject

Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

Description

The Jurnal Indonesia Sosial Sains is a scientific journal in the form of research and can be accessed openly. This journal is published once a month by CV. Publikasi Indonesia. The Jurnal Indonesia Sosial Sains provides a means for ongoing discussion of relevant issues that fall within the focus and ...