Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics)
Vol. 1 No. 2 (2009)

Efektivitas Pengaruh Besaran Biaya Promosi Dalam Penghimpunan Dana Pihak Ketiga

Lestari, Puji (Unknown)

Article Info

Publish Date
07 Feb 2009

Abstract

Effectiveness The Promotion Cost in Fundrasing the Third Party FundsPromotion is one important variable in marketing mix to promote the services. The promotion activities is not just as the communication tools between company and consumers, but also as the tools to influence the purchase behavior from the consumer to but the services that offered by the company. This things has done by the promotion tools. DOI: 10.15408/aiq.v1i2.2461

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Journal Info
Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics)
Website

Abbrev

iqtishad

Publisher

Universitas Islam Negeri Syarif Hidayatullah Jakarta

Subject

Religion Economics, Econometrics & Finance Social Sciences

Description

This journal focused on Islamic law on economics and finance studies and present developments through the publication of articles. Specifically, the journal will deal with topics, including but not limited to Islamic law on Islamic Banking, Islamic Marketing, Islamic Human Resources, Islamic ...