<![CDATA[Analyzing the performance of SVM and IndoBERT models for aspect-based sentiment analysis on fashion reviews in Tokopedia E-Commerce. This study employs the SMOTE technique due to the imbalance in the original data. Aspect determination using the Hierarchical Dirichlet Process (HDP) model yields satisfactory results with an adequate coherence score. The comparison between SVM and IndoBERT methods for aspect-based sentiment analysis shows that SVM is superior. IndoBERT achieved an accuracy of 87%, precision of 91%, recall of 93%, and F1-Score of 92%, while SVM attained an accuracy of 96%, precision of 100%, recall of 92%, and F1- Score of 96%. Therefore, the SVM model was chosen for implementation on a website that allows users to view aspect-based sentiment analysis on products in E-Commerce. The HDP model effectively grouped related terms into aspects such as “Material,” “Shipping,” and “Colour,” enhancing interpretability in sentiment classification. The resulting website enables users to analyze product sentiments interactively, providing actionable insights for both sellers and customers to assess product quality and service satisfaction more efficiently.]]>
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