Tourism is a potential sector that plays an important role in the regional economy with significant contributions to regional income and foreign exchange earnings. Central Java, as one of the provinces with great potential in the tourism sector, has a variety of tourist attractions that include natural, artificial, special interest destinations, and more. One effort to optimize the tourism sector in Central Java is to improve tourism information services by creating a recommendation system for tourist attractions in Central Java. This research aims to create a personalized recommendation system for tourist attractions in Central Java based on user preferences using content-based filtering methods and neural network machine learning. This method is used to analyze the features of tourist attractions and user preferences, and to generate relevant recommendations. The model is trained using Adam optimization with a learning rate of 0.01 and 300 epochs. The evaluation results show that this method can provide tourist attraction recommendations in Central Java that tend to match user preferences with relatively low error rates, as indicated by a Mean Squared Error (MSE) value of 0.1766. Thus, this research can contribute to optimizing the tourism sector in Central Java and guide individuals in finding tourist attractions that suit their individual preferences.
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