Jurnal Analisis Bisnis Ekonomi
Vol 17 No 2 (2019)

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN JASA TRANSPORTASI GOJEK DI MAGELANG

Nugroho, Wahid Putro (Unknown)
Wulansari, Sintia (Unknown)
Inayah, Chaerotul (Unknown)
Dewi, Veni Soraya (Unknown)

Article Info

Publish Date
26 Nov 2019

Abstract

Technological progress is increasingly felt by all circles, such as product services (Go Box, Go Ride, Go Shop, and Go Food) produced by PT. Gojek Indonesia. But there are still consumers who complain about the quality of service from Gojek. This study aims to determine the effect of price and service quality on customer satisfaction provided by Gojek transportation services in Magelang. Data collection techniques in this study used random sampling techniques. The samples taken in this study were senior high school/vocational high school, college student, employee, and general public with 120 respondents. Analysis and testing of hypotheses using multiple linear regression. The results of this study state that Price and Service Quality have a positive effect on Customer Satisfaction.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Analisis Bisnis Ekonomi
Website

Abbrev

bisnisekonomi

Publisher

Universitas Muhammadiyah Magelang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Aim: Jurnal Analisis Bisnis Ekonomi (JURBE) ISSN 2579-647X is a scientific journal of bussiness and economic managed by Universitas Muhammadiyah Magelang. Jurnal Analisis Bisnis Ekonomi (JURBE), an electronic journal, provides a forum for publishing the original research articles, review ...