Jurnal Serina Abdimas
Vol 2 No 1 (2024): Jurnal Serina Abdimas

PENGENALAN KOMUNIKASI PEMASARAN DI YAYASAN YATIM PIATU RASULULLAH SAW JAKARTA

Andrew, Richard (Unknown)
Piterson, Beatrice (Unknown)
Kurniawan, Alvira Nisa (Unknown)



Article Info

Publish Date
25 Feb 2024

Abstract

Rasulullah SAW Orphanage Foundation is one of many registered social institution in Jakarta. As one of the facilitator for orphans and homeless kids, the foundation tries to develop the children to save the future of the country. Leading for some innovations, the foundation had already digitized donation process far before the team arrived. However, the number of donations still sometimes not sufficient to help the student enroll normally. For example, they need the bag that not included from the local goverment social donation for education. Sometimes they also possesed excessive food stocks while they need other urgent equipments for the education process. Based on those problems, the CSR team from UNTAR try to develop their marketing communication skills by arranging the scheduled training session. The objective of the session is to develop the marketing communication skills for both the student and its foundation. As a result, both the student and the comittee from the foundation enthusiasticly participated the event. For the post-session expectations, they can enhance both their awareness and crowdfunding system by implementing a good marketing communication skills. The CSR team concluded that this program can work excellently if the foundation periodically develop their students’ skillsets by practicing the marketing communication techniques.

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Journal Info

Abbrev

JSA

Publisher

Subject

Decision Sciences, Operations Research & Management Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

Description

Jurnal Serina Abdimas adalah wadah publikasi hasil kegiatan Pengabdian kepada Masyarakat (PkM) yang dilaksanakan oleh Dosen, Mahasiswa, maupun Praktisi dan telah didesiminasikan pada Seri Seminar Nasional (SERINA) dan SENAPENMAS yang diselenggarakan oleh Lembaga Penelitian dan Pengabdian Kepada ...