Tourism and Hospitality Insights
Vol. 1 No. 1 (2025)

Strategic Management of Tourism at Gangga Buyan Pancasari Tourism Park

Made Sera Septiani (Faculty of Tourism, Udayana University, Denpasar, Indonesia)
Ni Wayan Gita Sadhana Savitri (Faculty of Tourism, Udayana University, Denpasar, Indonesia)



Article Info

Publish Date
30 Jul 2025

Abstract

Introduction: In the era of modern tourism, proper management is key to maintaining a balance between economic growth, environmental preservation, and the well-being of local communities. Gangga Buyan Pancasari Tourism Park possesses natural potential as an ecotourism-based attraction, yet it faces various challenges in terms of management and environmental sustainability. Methods: This study aims to identify the current tourism management practices and analyze sustainable and effective tourism management strategies based on management capacity. Data were collected through observation, in-depth interviews, and documentation, including recordings and notes. Qualitative data were analyzed using NVivo software, and the management strategies were formulated through a SWOT analysis. Results: The management of Gangga Buyan Pancasari Tourism Park is currently handled by BUMDes Panca Giri Kencana; however, internal conflicts among stakeholders still exist. The tourism management strategy focuses on sustainability, active community participation, and environmental protection. The strategies include: (1) S-O: development of online media, collaboration between village and regional governments; (2) S-T: promotion of tourist environmental awareness programs, development of nature, cultural, and spiritual events; (3) W-O: transparency in retribution use, utilization of temple land (pelaba pura) for tourism activities; and (4) W-T: disaster mitigation planning and pentahelix synergy in management. Conclusion: Sustainable tourism management in Gangga Buyan Pancasari requires collaborative governance, community engagement, environmental protection, and strategic planning to address existing internal challenges and maximize ecotourism potential.

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Journal Info

Abbrev

THI

Publisher

Subject

Humanities Environmental Science Social Sciences

Description

Tourism and Hospitality Insights is an international peer-reviewed journal dedicated to advancing knowledge and fostering scholarly exchange in the fields of tourism and hospitality. The journal serves as a dynamic platform for the dissemination of cutting-edge research, theoretical developments, ...