Balance: Jurnal Ekonomi
Vol. 9 No. 1 (2013): (June 2013)

OPTIMALISASI PENJUALAN SUPLEMEN PADA PT. MERCK INDONESIA

Nuhung, Mahmud (Unknown)

Article Info

Publish Date
19 Nov 2019

Abstract

Research aims to explain the factors that influence theoptimization of the sales, as well as analyzing sales volume growthsupplements on PT Merck Indonesia. collected data are secondary data,such as cost of promotion, distribution channels, pricing, and value ofsales. hypothesis testing using multiple regression. The results showedthat simultaneous promotion costs, distribution costs, and the cost ofgoods sold have a significant effect on the increase in value sales of PTMerck Indonesia and promotion costs are partially dominant variableinfluence on the increase in value of sales at PT Merck Indonesia

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Journal Info
Balance: Jurnal Ekonomi
Website

Abbrev

jeb

Publisher

Universitas Muhammadiyah Makassar

Subject

Economics, Econometrics & Finance

Description

Balance: Jurnal Ekonomi has p-ISSN 1858-2192 and e-ISSN 2686-5467 published by the Development Economics Study Program of the Faculty of Economics and Business, Muhammadiyah University of Makassar, this journal publishes research articles in the field of Economics. This journal publishes research ...