Balance: Jurnal Ekonomi
Vol. 12 No. 2 (2016): (December 2016)

ANALISISPENGARUH PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN AIR MINUM PADA PT. SARIGUNA PRIMA TIRTA

AM, Sanusi (Unknown)
Jariah, Ainung (Unknown)

Article Info

Publish Date
06 Nov 2019

Abstract

This study aims to determine the effect of consumer behavior analysis in drinking water purchasing decisions at PT. sariguna prima tirta. The data used in this study is the primary data obtained from the questionnaire. The sample of this research is data about PT. sariguna prima Tirta. The method of analysis is data obtained from the results of research by using descriptive analysis, the analysis technique used is multiple regression to test the results of data collection from each reponden. The results showed that the variables of motivation and welfare simultaneously have a significant effect on the purchase decision of drinking water at PT. sariguna prima tirta.

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Journal Info
Balance: Jurnal Ekonomi
Website

Abbrev

jeb

Publisher

Universitas Muhammadiyah Makassar

Subject

Economics, Econometrics & Finance

Description

Balance: Jurnal Ekonomi has p-ISSN 1858-2192 and e-ISSN 2686-5467 published by the Development Economics Study Program of the Faculty of Economics and Business, Muhammadiyah University of Makassar, this journal publishes research articles in the field of Economics. This journal publishes research ...