<![CDATA[This study aims to determine the effect of social media on online buying interest (case studies on senior students) with 50 respondents. The indicators of social media (x) consist of 2 namely trust and convenience while the indicators of buying interest (y) consist of 4 namely transactional interest, refrential interest, preferential interest and explorative interest. The definition of this study uses 2 variables: the independent variable is social media (x) and the dependent variable is online buying interest (y). The research method is an associative research using a qualitative approach consisting of questionnaire data. Data analysis techniques used in this study are validity, reliability, simple linear regression, simple correlation coefficient, correlation, coefficient of determination and using the statistical t test. The results showed that the influence of social media significantly influenced online buying interest.]]>
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