<![CDATA[The purpose of this study was to examine the effect of firm size, leverage, profitability and dividend policy on firm value. This research was conducted in Retail and Wholesale Sub-sector companies listed on the Indonesia Stock Exchange period 2015-2020. The analytical method used is multiple linear regression analysis using SPSS 24. The sampling method in this study uses purposive sampling. From this method, 10 samples of Retail and Wholesale Subsector companies were obtained. The results of this study indicate that firm size, leverage and profitability can partially have a positive effect on firm value, while dividend policy does not partially affect firm value. Then, it simultaneously shows that firm size, leverage, profitability and dividend policy affect firm value. The value (Adjusted R Square) of 0.586 or 58.6% means that only about 58.6% of the dependent variable is firm value which is influenced by the independent variables of firm size, leverage, profitability and dividend policy, while the remaining 41.4% is explained by other independent variables. which were not investigated in this study.]]>
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