International Research Journal of Business Studies
Vol. 7 No. 2 (2014): August - November 2014

Predicting Intention to Purchase Counterfeit Products: Extending the Theory of Planned Behavior

Patiro, Shine Pintor S. (Unknown)
Sihombing, Sabrina O. (Unknown)

Article Info

Publish Date
01 Aug 2014

Abstract

This research was designed to test the ability of an extended theory of planned behavior (TPB) to predict purchase intention of counterfeit products. Value consciousness and past behavior are variables that added into the TPB. Three hundred and fifty respondents completed the research questionnaires. Questionnaires were distributed to respondents by email and drop-off/pick-up method. The data then analyzed using structural equation modeling (SEM). All Hypothesis were supported. This research also provides the managerial implication and suggestion for future research.

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Journal Info
International Research Journal of Business Studies
Website

Abbrev

jurnalirjbs

Publisher

Universitas Prasetiya Mulya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

International Research Journal of Business Studies (IRJBS) comprises three constructs. The word “International” refers to our mission to provide readers with relevant fields of study and to involve authors in giving their contributions on an international scale. ”Research Journal” refers to ...