<![CDATA[This study aims to analyze the determinants of green innovation culture on the successful implementation of Green Human Resource Management (Green HRM) in environmentally oriented manufacturing organizations. A quantitative research design was employed through a survey of 210 respondents (HR managers and staff) from green manufacturing firms in West Java. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results demonstrate that green innovation culture has a significant influence on the success of Green HRM (β = 0.62; p < 0.001). The most dominant dimensions identified were green creativity and sustainable orientation. These findings suggest that green innovation culture is a key factor driving the effectiveness of Green HRM. The implications highlight the need for organizations to cultivate values, norms, and work practices that are oriented toward sustainable innovation.]]>
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