<![CDATA[Purpose – This study aims to examine the influence of brand image, brand trust, and product quality on repurchase intention among Somethinc skincare users in Malang City. Design/methodology/approach – This study adopts a quantitative research approach to examine the relationships among the research variables. Data were collected using a purposive sampling technique involving 160 respondents aged at least 18 years who had purchased Somethinc skincare products within the last six months and resided in Malang City. Data quality was assessed through validity, reliability, and classical assumption tests, while multiple regression and descriptive analyses were performed using IBM SPSS Statistics 27. Findings – The results reveal that brand image, brand trust, and product quality each have a positive and significant influence on consumers' repurchase intention. These findings suggest that strengthening brand perception, maintaining consumer trust, and consistently delivering high product quality are essential strategies for encouraging repeat purchases. Originality/value – This study enriches the consumer behavior and skincare marketing literature by providing empirical evidence of the combined effects of brand image, brand trust, and product quality on repurchase intention in the Indonesian skincare market. The findings offer practical implications for skincare companies seeking to strengthen customer loyalty and sustain competitive advantage through brand development and quality improvement.]]>
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