<![CDATA[One of the billiard rental service places in Malang City that is currently developing its business is Amorty Billiards. This business has just opened a branch called Amorty Billiards Training Ground in Dinoyo District, Malang. The problem that occurs at Amorty Billiards Training Ground is a decrease in the number of visitors to the business. The purpose of this study is to determine and explain the effect of Marketing Mix (Product, Price, Place and Promotion) on consumer visiting decisions at Amorty Billiards Training Ground Dinoyo Malang. This research approach is Quantitative. The population of this study is consumers of Amorty Billiards Training Ground Dinoyo Malang, because the population is unknown and dynamic in nature, the determination of the sample size is determined by the Lameshow formula and 100 respondents are obtained. Data were analyzed by multiple linear regression with the help of SPSS 25. The results showed that Product, Price and Place had a significant effect on consumer purchasing decisions in the Amorty Billiards Training Ground Dinoyo Malang Study. Meanwhile, promotion does not have a significant influence on visiting decisions for Amorty Billiard Malang consumers. The results of this study are used as input for the management of Amorty Billiard Malang. Improvements that need to be made in relation to the promotion of Amorty Billiard Malang, especially promotions on social media so that consumers get information that can make them make a visit.]]>
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