<![CDATA[ Purpose – This study aims to analyze the influence of fashion trends, product quality, and price perception on purchase intention for Modeco Busana products. Design/methodology/approach – This explanatory quantitative study involved 161 respondents selected using purposive sampling. The criteria included respondents aged over 17 years, aware of Modeco Busana, and residing in DKI Jakarta. Data were collected through questionnaires and analyzed using multiple linear regression in IBM SPSS 27. Findings – The results show that fashion trends, product quality, and price perception each have a positive and significant influence on purchase intention for Modeco Busana products. Originality/value – This study provides empirical evidence on how Islamic fashion consumption in Indonesia is shaped by trend relevance, perceived quality, and pricing factors, particularly in the context of local modest fashion brands.]]>
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