<![CDATA[Bukit Lawang of Gunung Leuser National Park characterized by its ecocentrism way of life has a potential to influence urban society through Social Media. According to the United Nations Educational, Scientific and Cultural Organization (UNESCO), TNGL is home to 10,000 plant, 580 bird species and key mammals such as pongo, tigers, rhinos, elephants, and sun bears (UNESCO, 2024). This research using interpretative paradigm. Data were gathered by content analysist method, and literature review. Latest research directly and indirectly related to object destination namely Bukit Lawang, Instagram, YouTube, and websites were observed thematically through out the descriptive presentation. There are several travel agent service blogs such as sumatra-orangutan-explore.com, bukitlawang.com, bukitlawangguide.com, orangutan-trekking.com, etc. These travel agents are professionals who understand marketing communications. These agents package information about Bukit Lawang to successfully encourage potential foreign service users to buy their services.]]>
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