Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Vol. 3 No. 3 (2025)

ANALISIS PERAN SIKAP LINGKUNGAN PADA PENGARUH INOVASI TERHADAP NIAT BELI PRODUK MAKANAN ALAMI

Firmansyah, Much Yudi (Unknown)
Diandra, Adenin Raditya (Unknown)
Cisandra, Mercylina Rifka (Unknown)
Yulianto, Andy (Unknown)
Azumah, Nafisa Rafi (Unknown)
Huriyah, Syelbi (Unknown)

Article Info

Publish Date
16 Sep 2025

Abstract

This study analyzes the role of pro-environmental attitude in the influence of innovativeness on the purchase intention of natural food products. The research uses a quantitative approach. The population studied consists of the people of Sukoharjo, with a non-probability sampling technique and purposive sampling. The sample used consists of 200 respondents. The data used in this study is primary data, collected through the distribution of questionnaires. To analyze the data, this study employs the Partial Least Square (PLS) method with the assistance of SMARTPLS software.

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Journal Info
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Website

Abbrev

determinasi

Publisher

Universitas Muhammadiyah Surakarta

Subject

Economics, Econometrics & Finance

Description

Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi publishes high quality research papers in all areas of economic and business, and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in management, ...