TIJAB (The International Journal of Applied Business)
Vol. 9 No. 2 (2025): NOVEMBER 2025

The Factors Affecting E-Banking Service Satisfaction and Usage Behavior

Sidra, Sidra (Unknown)
Wagan, Shah Mehmood (Unknown)



Article Info

Publish Date
10 Nov 2025

Abstract

Background: The study focuses on the use and satisfaction of e-banking in China, highlighting the importance of customer satisfaction. Objective: This study aims to determine customer satisfaction, the most used features, determinants of e-banking use, characteristics of websites, and user satisfaction levels. Method: The study combines the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Expectation Confirmation Theory (ECT) to assess key variables such as user attitude, ease of use, usefulness, perceived value, trust, service quality, and satisfaction with e-banking services through questionnaire surveys and Smart PLS 4 data analysis tools. Results: The study found that perceived value, trust, and service quality are the main determinants of satisfaction, while perceived usefulness and ease of use significantly affect user attitudes. In addition, although security risks have a non-significant impact on attitudes, performance risks still have a negative impact. Conclusion: The study also pointed out that young people are the main user group of e-banking services, and banks need to improve service quality to meet user needs and enhance user satisfaction. Overall, e-banking services have advantages in improving convenience and reducing costs, but they need to continuously optimize user experience to expand market share. Keywords: E-banking; Attitude; Trust; Risk Performance; Satisfaction

Copyrights © 2025






Journal Info

Abbrev

TIJAB

Publisher

Subject

Economics, Econometrics & Finance

Description

The International Journal of Applied Business (TIJAB) (eISSN: 2599-0705) is a peer-reviewed journal that publishes original articles researching or documenting issues on applied business including, but not limited to, economics and business, taxation, banking, tourism and hospitality. It considers ...