Social Sciences Journal
Vol. 2 No. 1 (2025): November

The Influence Of Service Quality On Customer Satisfaction At Bank Bengkulu Main Branch

Setyaningsih, Endang (Unknown)
Saputra, Harius Eko (Unknown)
Maryaningsih, Maryaningsih (Unknown)

Article Info

Publish Date
19 Nov 2025

Abstract

This study aims to determine the influence of service quality on customer satisfaction at Bank Bengkulu Main Branch. The research employed a descriptive associative method, with data collected through questionnaires and documentation. The data were analyzed using simple linear regression to test the relationship between service quality (X) and customer satisfaction (Y). The sample consisted of 85 respondents who were customers of Bank Bengkulu Main Branch. The findings indicate a strong correlation between service quality and customer satisfaction, with an R value of 0.744 or 74.4%. The t-test results confirmed that service quality has a significant effect on customer satisfaction. Therefore, improving service quality is a crucial factor in enhancing customer satisfaction at Bank Bengkulu.

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Journal Info
Social Sciences Journal
Website

Abbrev

SOC

Publisher

Utami Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

humanities, social science, sociology, economics, political science, geography, philosophy, history, humanity, behavioral sciences, sociology, journalism and role of media in social science. educational sciences, law and management, anthropology, communication studies, corporate governance, ...