<![CDATA[In order to enter the era of global education services provided universities as the main product can not be separated from the service quality provided to internal and external customers. Â Total Quality Service is a paradigm for creating quality in service delivery by involving all elements of the organization. Â Implementation of the approach according to ISO 9000 and according to the Deming wheel in higher education management in Indonesia will consist of four major component, namely: labor market research, higher education process design, operational processes of higher education , and the delivery of competitive and qualified graduates into the labor market. Â In this case we need a permanent interaction between labor market research, higher education process design, operational processes of higher education, and is responsible competitive and produce quality graduates into the labor marke .Keywords: services , service quality , Total Quality Service, Competitive graduates]]>
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