Makara Human Behavior Studies in Asia
Vol. 29, No. 2

Willingness to Pay for a Restored and Protected Watershed: Evidence from the Countryside

Cananua-Labid, Sherrie Ann (Unknown)
Quilatan, Julie Ann M. (Unknown)
Bolante, Lovely Rose A. (Unknown)



Article Info

Publish Date
20 Sep 2025

Abstract

Climate change and human activity have severely degraded watersheds, jeopardizing their sustainability. The willingness of residents to pay for watershed management is essential for developing sustainable environmental protection efforts. This study determined the respondents' willingness to pay (WTP) for the restoration and protection (RP) of the Ulot Watershed of Samar Island Natural Park using a double-bounded dichotomous choice contingent valuation approach. The researchers used the Kish grid method to draw respondents from 150 households. The study revealed that families with an average annual income of approximately $2746.70 were ready to contribute $0.78 per month, or $9.36 annually, to the watershed restoration and protection fund. An annual aggregate WTP of $102,259.74 may be collected from the community. Logistic regression analysis also revealed a positive association between age, level of watershed knowledge, and WTP. These findings provide strong evidence that a publicly supported watershed management program for the Ulot Watershed is feasible for local government units. In conclusion, understanding the willingness to pay of the community is crucial for implementing effective watershed management strategies and ensuring the long-term sustainability of the Ulot Watershed.

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Journal Info

Abbrev

publication:hubsasia

Publisher

Subject

Description

Makara Human Behavior Studies in Asia or Makara Hubs-Asia is a regional journal that seeks to advance understanding of human behavior in the context of Asia through the publication of empirical research articles that may stimulate further research. The word Makara symbolizes the emblem of the ...