EMAS
Vol. 6 No. 11 (2025): EMAS

MARKETING HEALTHCARE BEYOND BORDERS: A GLOBAL PERSPECTIVE ON MEDICAL TOURISM

Divinagracia, Sheryl S. (Unknown)
Yuesti, Anik (Unknown)

Article Info

Publish Date
27 Nov 2025

Abstract

The globalization of healthcare has led to the emergence of medical tourism as a rapidly expanding industry, with countless marketing themselves as medical destinations. This study explores the intersection of healthcare and global marketing, analyzing how nations promote their medical services to attract international patients. It examines key marketing strategies, target markets, branding efforts and the implications of global healthcare promotion. The paper highlights the opportunities, ethical considerations and competitive challenges involved in marketing healthcare across borders.

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Journal Info
EMAS
Website

Abbrev

emas

Publisher

Universitas Mahasaraswati

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

EMAS merupakan jurnal ilmiah untuk ilmu ekonomi, manajemen dan bisnis yang diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar E-ISSN : 2774 - 3020. Jurnal ini sebagai sarana publikasi hasil penelitian Dosen dan mahasiswa S1 dalam meningkatkan mutu ...