AICOS
Vol. 1 No. 2 (2024): AICOS: Asian Journal Of Islamic Economic Studies

THE INFLUENCE OF PRODUCT EXCELLENCE AND SERVICE QUALITY ON CUSTOMER SATISFACTION AT PT. BANK 9 JAMBI SUNGAI PENUH CITY BRANCH

Rahayu Putri, Veni (Unknown)
Yudesman, Yudesman (Unknown)
Ihsan Muarrif, Zul (Unknown)

Article Info

Publish Date
11 Jul 2024

Abstract

This study aims to determine the effect of product excellence and service quality on customer satisfaction at Bank 9 Jambi Sungai Penuh Branch. This research includes quantitative research, which can be interpreted as a method used to examine specific populations and samples. The number of samples used in this study was 30 people. The data in this study were obtained by distributing questionnaires or research questionnaires to customers at Bank 9 Jambi Sungai Penuh Branch. The results of this study indicate that product excellence and service quality have a positive and significant simultaneous (equally) effect on customer satisfaction at Bank 9 Jambi Branch Sungai Penuh. The findings partially show that product superiority has a positive and significant impact on customer satisfaction at Bank 9 Jambi Penuh Branch, and service quality has a positive and significant effect on customer satisfaction at Bank 9 Jambi Sungai Penuh Branch.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
AICOS
Website

Abbrev

acs

Publisher

Institut Agama Islam Negeri Kerinci

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

AICOS: Asian Journal of Islamic Economics Studies ISSN 3032-7156 is a peer-reviewed journal and scientific journal published by Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Kerinci. Authors should submit only papers that have been carefully proofread and polished. Before submission, ...