AICOS
Vol. 2 No. 2 (2025): AICOS: Asian Journal Of Islamic Economic Studies

THE EFFECT OF LOCATION, PRICE, AND PRODUCT QUALITY ON CONSUMER PURCHASE DECISIONS AT d’BestO IN SUNGAI PENUH CITY

Wahyuni, Endah Sri (Unknown)
Bustami, Alek Wissalam (Unknown)
Sumanti, Eva (Unknown)
Putra, Eka (Unknown)
Harahap, Samsul Bahry (Unknown)
Bustami, Bustami (Unknown)

Article Info

Publish Date
13 Oct 2025

Abstract

This study aims to determine the effect of Location, Price and Product Quality on d’BestO Purchasing Decisions in Sungai Penuh City. The population in this study were d’BestO consumers in Sungai Penuh City. The sample in the study was taken using a non probability technique using the accidental sampling method. Data analysis in this study used the SPSS 26 program. The results of the analysis and discussion showed that the location variable did not have a significant effect on purchasing decisions, price had a significant effect on purchasing decisions and the product quality variable did not have a significant effect on purchasing decisions and location, price and product quality had a significant effect on purchasing decisions at d'BestO in Sungai Penuh City.

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Journal Info
AICOS
Website

Abbrev

acs

Publisher

Institut Agama Islam Negeri Kerinci

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

AICOS: Asian Journal of Islamic Economics Studies ISSN 3032-7156 is a peer-reviewed journal and scientific journal published by Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Kerinci. Authors should submit only papers that have been carefully proofread and polished. Before submission, ...