Despite the significant potential of zakat profesi collection in Indonesia, especially in regions like Aceh with strong Islamic governance, limited empirical studies have explored the motivational factors that influence professional groups such as lecturers to pay zakat through formal institutions. This study fills this gap by examining behavioral determinants of motivation to pay zakat profesi among university lecturers, who have stable incomes and religious education backgrounds. The study analyzes the influence of attitude, subjective norms, religiosity, and trust on motivation to pay zakat profesi in Aceh Province. Using a quantitative causal approach, the study surveyed 161 Muslim lecturers from State Universities in Aceh via convenience sampling. Data were collected through questionnaires and analyzed with multiple linear regression in SPSS. The results indicate that attitude, subjective norms, religiosity, and trust all have significant positive effects on motivation to pay zakat profesi, both individually and collectively. The determination coefficient () of 0.625 shows these variables explain 62.5% of the variation in motivation, with other factors accounting for the remainder. These findings highlight the importance of fostering positive attitudes, strengthening subjective norms, enhancing religious understanding, and building trust in zakat institutions to increase professional zakat payment. This research offers practical insights for zakat institutions and local governments to sustainably raise public awareness and motivation to fulfill professional zakat obligations.
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