Hope and Prayer hospital (RSHD) is a health service facility owned by the local government that is responsible for providing medical services while managing various resources, including assets such as buildings, medical equipment, operational vehicles, and other supporting facilities. In practice, asset management at RSHD Bengkulu still faces various obstacles even though it has a large total fixed asset value. The purpose of this study is to find out the management strategy in identifying the assets owned, asset management and the implementation of management in relation to increasing income at the Bengkulu City Hospital. The results of the research were obtained through proper interviews which were then analyzed so that a comprehensive assessment related to process planning, organizing, commanding, coordinating, and controlling was obtained. The strategy carried out by the management by systematically carrying out planning is supported by a structured organizing process even though with limitations, it can still collect data and plan carefully. RSHD also persistently implements SOPs that are evaluated and supervised through daily reporting to periodic meetings, this also illustrates the role of management in controlling. Behind that, all the Bengkulu City RSHD is still a new hospital, where most of the assets are grants from the city government, so the implementation of better asset management is needed in the future in facing global challenges.
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