VISA: Journal of Vision and Ideas
Vol. 5 No. 3 (2025): Journal of Vision and Ideas (VISA)

Perancangan Identitas Visual sebagai Rebranding Taman Hutan Raya Lempung Surabaya

Azzah, Zafirah Lifia (Unknown)
Arifianto, Pungky Febi (Unknown)
Setiawan, Bayu (Unknown)

Article Info

Publish Date
01 Dec 2025

Abstract

Taman Hutan Raya Lempung is one of the botanical forest parks in Surabaya, East Java. The purpose of the construction of Taman Hutan Raya Lempung is to create a green space in Surabaya. In addition, the park is also used as a tourist destination. However, many people in Surabaya and its surroundings still do not recognize or know about Taman Hutan Raya Lempung. The purpose of the project is to design a visual identity as a rebranding for Taman Hutan Raya Lempung to increase the awareness of the people of Surabya and its surroundings about the tourist destination. This research uses qualitative and quantitative methods through primary data such as interviews, observations, and questionnaires also secondary data through a literature review. The data analysis techniques used are 5W+1H analysis and TOWS matrix analysis.

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Journal Info
VISA: Journal of Vision and Ideas
Website

Abbrev

visa

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

Description

VISA: Journal of Vision and Ideas is a scientific journal for the academic community of universities and research institutions with a scope covering the results of research, studies, thoughts and ideas related to vision and solutions to various problems in the economic, social, educational, ...