Da'watuna: Journal of Communication and Islamic Broadcasting
Vol. 5 No. 6 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting

Menghadapi Dominasi Media Nasional: Strategi Transformasi yang Dijalankan oleh Media Radio Lokal

Apriyani, Iin (Unknown)

Article Info

Publish Date
01 Dec 2025

Abstract

The influence of national media with its wide reach and massive resources is a major challenge for local radio stations to remain functional in the digital era. This study investigates the transformation strategies adopted by local radio in the face of these challenges. Through the use of digital technology, local content customization, and platform variation, local radio stations are able to expand their audience reach and increase engagement. In addition, cooperation with local communities supports their financial sustainability and competitiveness. The findings indicate that technology-driven innovation is a key factor for local radio to survive and grow in competition with national media.

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Journal Info
Da'watuna: Journal of Communication and Islamic Broadcasting
Website

Abbrev

dawatuna

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi ...